How It Started

Parenthood is one of the most rewarding and challenging life events any person can experience. Every "first" moment is memorable; the first smile, first step, first word, and who can ever forget the first time you bring your baby to the outside world and witness those wandering eyes light up. As parents and guardians, we know that having the right baby gear for each stage is important when raising a child.

Our TWELVElittle diaper bags are purposefully and intuitively designed to assist parents through every milestone, from the newborn days to daycare drop-off—and beyond. made of high-quality water-resistant fabrics and vegan leather, each bag is crafted with individual style and is the perfect bag to carry both baby and mommy essentials. And since all of our products are engineered to be durable and long-lasting, once you've outgrown the diapering stage, our bags carry over seamlessly for personal use, whether for travel, work, or play.

Behind the name TWELVElittle

Inspired by the Asian Zodiac, TWELVElittle represents the 12 animals from the Zodiac calendar. Like each individual child, every animal has its own characteristics and dreams. And so each year, we release an exclusive accessory as a small but special reminder of which zodiac animal represents your baby. This year, we have the 'Year of the Dragon' to celebrate those born in 2024. We encourage you to take a look at our 12 LITTLE WONDERS page for detailed descriptions of each animal.

Meet the Founder

TWEVLElittle's founder, Julia, started out designing fashion handbags for several renowned fashion companies in New York City such as Coach and Juicy Couture. When she became pregnant with her first child, she struggled to find a stylish and yet practical diaper bag for her own use, so she sought this opportunity to combine her creative spirit and business savvy to launch TWELVElittle.

Now, as a mom of three, Julia understands the lifestyle and challenges of modern moms, and uses her firsthand experience and knowledge to create and refine the TWELVElittle collection.